You’re starting a new website for your business with a limited budget. You’re thinking about investing in a cheaper web hosting service, as opposed to one of those premium, pricey ones.
We’re here to tell you that going with the cheaper web hosting service would be a big mistake. Most low-cost providers might actually turn out to be quite costly in the event of a failure.
In a nutshell, a web host is a server where your website is kept/stored. Your web host is responsible for connecting your website to the internet.
Web hosting has the power to, literally, make or break your website. So, make sure you’re using a web hosting service that’s worth it!
For a more detailed review about which kind of web hosting would be a perfect fit for your business needs, get in touch with us.
In the meantime, this blog will explain to you why you should invest in a premium web hosting service and not a cheaper one.
Premium Web Hosting vs. Cheap Web Hosting – Here’s Why Premium Web Hosting is Worth It!
Premium web hosting services have layers of infrastructure redundancies for emergencies such as power backups, secondary server backups, etc.
This way, even in the case of a system failure, clients/businesses won’t lose any of their data or face any downtime.
Still not convinced premium web hosts are worth it? Then, keep reading to find out the top 6 reasons premium web hosts services are better than cheap ones.
The web is polluted by hackers, viruses, malware, and malicious algorithms that actively seek to exploit vulnerabilities of a website.
The most crippling attack a website can face is from its back-end i.e. web host server.
Premium web host services have strong firewalls and anti-malware software that affords them maximum protection.
Apart from security, premium web host services regularly scan their client websites for any vulnerabilities or attacks.
While cheap web hosting services may boast about offering security, their quality of security won’t be on par with the premium ones.
Faster Page Load Times
If it takes your site more than 2 seconds to load, you lose visitors, and it cuts conversions by 7%.
Premium hosting services develop their own caching technology which improves page loading speeds.
Fast page speeds also improve SEO because it’s a critical factor for Google rankings.
If your business depends on conversions – like most businesses – then investing in a cheap web hosting service is definitely not the way to go.
Cheap hosting services have slower page loading times because they don’t have sufficient bandwidth across their servers.
Usually, slow load times are due to shared hosting packages – hosting several websites on the same server. Not only does this mean slow speeds, it’s the reason for a host of security issues. As a rule of thumb, if your website takes more than 3 seconds to load a page, you need to change your hosting service asap.
Quick Restore and Backup
Glitches are an inevitable part of tech – be it a system glitch or human error. That’s why it’s insanely important to have backups of your website data.
Being able to restore to a previous backed-up version is equally important.
Premium hosting services offer daily backups as well as the option to manually create a backup.
This manual backup feature comes in handy when you’re updating or making changes to your site. This way, in case of an error during an update or change, you will always have the option to restore to the previous version.
Cheap web hosting services also provide backup and restore features, but their restore process tends to be time-consuming and complex.
The ability to restore your websites within seconds of a failure is a substantial advantage for your business.
Bandwidth and Storage Freedom
Premium web hosting services give you the freedom to select from different tiered packages with varying bandwidth and storage space.
With unlimited bandwidth or a high-capped bandwidth package, you can easily and quickly upload data to your website’s server. The high storage space means you can store a large volume of data without compromising your website’s speed.
Cheap hosting services often put a limit on the bandwidth and storage volumes, which can only be reinstated after a particular time period has passed.
Support and Customer Service
This alone makes investing in premium web hosts worth it, especially if you’re not tech savvy. You can’t put a price on being able to reach an actual person to help you in times of a crisis.
These premium web hosting services offer 24/7 technical assistance either via phone or email. Some even offer in-office visits to help you resolve stubborn issues.
Cheap web hosting services may also offer customer support. However, more often than not, the time you’ll spend chasing after their reps will leave you wanting to rip your hair out.
Their inability to resolve your issues quickly and efficiently could mean disaster for your business.
If your website relies on Perl Scripts, PHP and/or MySQL databases, you cannot risk hiring a cheap web hosting service with shoddy and inconsistent customer support.
A common reason for websites crashing is outdated plugins, CMS, and themes used within the website. They need to be updated regularly to ensure the website keeps operating smoothly.
Premium web hosting services send out an alert for any update that is available. Some even offer the feature of updating and testing them automatically.
So, would you still rather invest in a cheap web host over a secure premium web host? We don’t think (and hope) so!
Now, that you’ve decided on a premium web hosting service, the question becomes: What’s next? Which hosting service should you choose?
User reviews for hosting services always come in handy whenever you’re considering the pros and cons of similar web hostings.
Dependable hosting is half the battle. The next battle is helping your website rank well in search engines to attract leads.
Search engine optimization (SEO) is a necessity and definitely worth it; no website can rank on its own. This is why you need an SEO partner who understands the ins and outs of the SEO jungle and can help you take your business to the next level.