If you are looking to build an online business – or multiple businesses for that matter – one of the most important tools you’ll ever use is called Google Analytics. This powerful tool makes it easy to analyze certain metrics on your website.
With this information, you’ll be able to produce better content, improve conversions, and ultimately create a great user experience. Do you want to create a website that people love to visit every day? If you answered yes, you need to start using this amazing program sooner rather than later.
We’ll now take a look at the best things about using this program.
4 Best Things about Using Google Analytics
- Thoroughly track online campaigns – if you intentionally go out of your way to create marketing campaigns in an effort to drive traffic and conversions, the best way to track the data that you’re gathering is to do so through Google Analytics. You can create advanced segments and new custom segments that will let you track multiple aspects of your online campaigns. This will help you determine the marketing efforts that are creating the biggest successes and failures. After you have this data, you can adjust your online campaigns accordingly to make them even more profitable while cutting the dead weight.
- View your most significant analytic information first – one of the favorite features of many online website owners is the fact that you can view your most significant analytic data first when using this program. When you login to analytics, you can set it up so that your dashboard area will show you this vital information and make it the first thing that you see every time you login. This makes it simple for you to quickly look over your most pertinent stats without having to dig through the entirety of the program. This is a convenient feature that everybody always loves.
- Finding your best visitors – you might not believe that Google Analytics is capable of pulling this off, but truth be told this program can actually help you discover your best visitors and where they are located. This is great because it will help you determine if your most active visitors are coming from websites like Facebook, Google, Twitter, Instagram, or anywhere else on the web. This valuable information will help you create even better, more targeted online campaigns. You’ll be able to focus on aspects of your campaign that will deliver the best visitors to your website.
- Gather important search data – when using Google Analytics, you also have access to incredibly important search data that will teach you where you should focus your SEO. This information will tell you the specific keywords that are being searched when people come to visit your website. You can then make a concerted effort to achieve better rankings for the keywords that are bringing you the most traffic. This is a huge home run for online website owners and it’s a great way to improve your overall success.
If you haven’t started using it already, we highly recommend installing Google Analytics on your websites as soon as possible.