If you own a website you can have the best content online but still not get the visitors that you need. If content is king, how can this be?
It’s probably because your website isn’t performing well enough to encourage consistent use. You might know some of the basic numbers from your site, but there are certain Website Performance Metrics that are essential.
If you want to take your website to the next level, read below for the most important metrics that you can use to boost traffic and performance.
Don’t Let Visitor Numbers Fool You
Almost everyone sees the number of visits a web page has, but if you are wanting to make money through marketing on your site, that’s not the important number.
You’re going to want unique page views.
This shows how many people viewed your website, not how many times it has been viewed. There is a huge difference between the two.
It tells a potential marketing partner that ten thousand people viewed your page, instead of one person viewing your page 10,000 times. This makes it one of the most valuable Website Performance Metrics.
Tracked over a long period, it also tells you peak times and which content drew the most interest from a wide base of viewers.
Looking at direct traffic, you can also see who is coming to your page directly through a bookmark or by typing your URL into their browser. A high amount of direct traffic means that your content is keeping your visitors coming back.
Use Website Performance Metrics to Ensure Your Visitors Are Enjoying Their Visit
Getting unique visitors is awesome, but making sure that they continue to come back is just as, if not more, important. There are a few metrics that can help you make sure this is happening.
The first is the bounce rate. This shows how many people came to your website, looked at one page, and then left. It can indicate that they either didn’t find what they were looking for, or they did and it wasn’t something that interested them.
If your bounce rate is too high, you might want to take a look at what pages are being visited and either redo the content or make sure the page is functioning properly.
You can use google analytics to see your top pages, along with pretty much all of the top Website Performance Metrics mentioned here.
To check the functioning of the page, look at your page load time.
This will tell you how long it takes a page to load fully. If someone goes to your site, and a page takes forever to load, they will often give up and leave, assuming the rest of your site is the same way.
The start render time is similar to the page load time, but instead of telling you how long the page takes to fully load, it shows you how long it takes for something to load.
Maybe it’s a background or an ad of some sort. Either way, it at least lets the viewer know that they haven’t fallen into a black hole.
If You Want to Make Money, Conversion is Key
If you are fairly new to having a website or are fairly new to trying to make money online, you might think that the process consists of you putting up content and money rolling in.
If only it that were that easy.
The people that come to your website are from everywhere. While visitor numbers are a great indicator that your site is enjoyable, it doesn’t matter if those visitors aren’t doing what you want them to do.
That’s where the conversion rate comes in. It tells you what percentage of visitors have come to your site and either bought something or signed up for something you want them to.
If you have a low conversion rate, Google Analytics will do a funnel test and show you the potential places your viewers are getting stuck in the process.
There are some other Website Performance Metrics that can help you understand why you might have a low conversion rate.
You can check your error rate to make sure that there isn’t a problem that is stopping visitors from signing up. You don’t want to lose out on money because of an easily fixed loading problem.
Looking at your peak response time can be of help as well. If response time is low, it could mean that there is a problem loading a certain application. If that application is tied to your low conversion rate, it could be an easy solution.
Simpler is Almost Always Better
Take a look at your websites overall weight and overall asset count. The weight tells you how much data your visitor receives. The higher the amount of data received, the longer the load time.
The asset count is literally everything that goes into your website. Every piece of code, every video, all of it.
If these numbers are high and your conversion is low, it could mean one of two bad things…or both
1.) Your website is taking to long to load, and it’s because you have too many things going on.
2.) Your website is so jumbled that the user can’t find what they need easily.
Remember, internet users aren’t known for their attention span. There’s a reason most blog posts now are done in short paragraphs, like this one.
If they can’t find what they want fast or feel like they are being overloaded with information, they will simply go somewhere else. Understanding Website Performance Metrics can stop that from happening.
Don’t let your website fall behind
There are over 1 billion websites in the world that want the same visitors that you do. If you use the correct Website Performance Metrics, you will have the data that is needed to attract visitors to your website and keep them coming back.
What works now might not work in the future. Using these metrics along with a website rankings tool will ensure that your site keeps up with changing trends online that can impact your ability to effectively market yourself.
If you would like help making money online, feel free to drop by here and say hey!