Are you continually trying to speed up your website? If so, this post is for you.
Google introduced site speed as a ranking factor back in 2010. Speed is still a hot topic, and site owners are constantly trying new tactics to increase page speed.
But the quickness of your web hosting is one of the most ignored topics when it comes to speed. Read on to learn how your web host may be having a huge impact on how fast your website loads.
Why is Page Speed so Important?
We’ve all been there. You click on a website from Google and get the white screen of death. You can see it’s trying to load, but you don’t have all day. So you click back to Google and find another website that loads faster.
This impacts the site owner in many different ways. Firstly, they lose a potential visitor who could be a client or customer. When the visitor immediately presses the “back” button, it increases that website’s bounce rate. Google is likely to penalize the site owner for having a high bounce rate and a slow site.
47% of users expect web pages to load in 2 seconds or less. Sites taking more than 3 seconds to load will be abandoned by 40% of visitors. And 79% of shoppers are less likely to buy from a site if they’re dissatisfied with its performance.
Website quickness is important to search engines and potential customers. It’s something you need to consider carefully as part of your overall SEO strategy. And the quickness of your web hosting can have a huge impact on your website’s speed.
Why Web Hosting is Important for Quickness
When we browse a website and load a web page, we’re basically opening files and running programs from a remote computer (the server). The faster that computer is, the quicker your website will load.
The web server needs to complete three different tasks:
Often, the web server needs to execute hundreds or thousands of lines of code just for one web page. Just like when you open a program like Word on your own computer, it takes time for the web server to execute all that code.
Handle Database Queries
For websites that are CMS-based, the website code has some work to do. It needs to run database queries to take the website content from the database. WordPress websites sometimes make more than 100 queries for each page.
Most web pages need the web server to serve many different files. An example is Amazon, which handles more than 350 requests to its server.
Hosting Elements that Impact Quickness of Your Web Hosting
When you’re looking for a hosting package, it makes sense to chose one that will help your site load quickly.
Here are some factors that contribute to the quickness of your web hosting:
Fast Hard Drive
Solid state drives are able to load file faster compared to standard hard discs. This means a quicker performance.
Without dedicated resources, other sites can consume your site’s resources. This includes your memory and processor.
Ideally, you should choose a dedicated server or a VPS. A shared plan can negatively impact your site quickness.
It’s better to keep your resources directly on the web server. If you keep them on another server and have shared hosting, this can make your site load more slowly.
Some web hosts offer more processing power and memory. This means it can execute requests faster. A dedicated server will usually offer more resources which equal quicker loading.
Find a Fast Web Hosting Provider
There are so many web hosting providers available that it can be difficult to know where to start when you’re prioritizing site speed.
Sure, it’s nice to save money. But hosting is an area where you should prioritize speed and think long term. Choosing a provider that causes your site to run slowly can greatly affect your income potential- whether you’re selling products or services.
Look at your hosting as an investment in your business. Avoid going with shared hosting and instead, choose a managed or premium host.
Shared hosting services often overcrowd their servers. Most shared hosts are barely making any money on their hosting services. These are the hosting packages you see advertised for $10 a year.
These hosts make most of their money through add-ons like SSL certificates, domain registrations, and 3rd party add-ons. Because they have such tight margins, they pack as many customers onto their servers as they can before it significantly slows down.
That means your site will be affected at some point.
Premium hosts usually use Linux containers, along with a Google Cloud Platform. That means it’s more secure and there are no more scaling and overcrowding issues.
Once you’ve chosen a host, it’s important to keep an eye on your site speed. You should regularly check Google’s PageSpeed Tools so you can analyze your website’s performance.
Uptime, downtime, and speed can all fluctuate each month. That’s why you should regularly review your site to see if there are any problems. As soon as you notice an issue, you’ll need to contact your web host.
The way they deal with any issues will give you a good indication of whether you should stay with them. That’s why it’s a good idea not to get locked into any long-term contracts until you’ve found a host you love and trust.
Sure, it can be tempting to get a great deal by signing up for a year or more of hosting.
But paying month by month will allow you to move to a different web host if your current host has problems or drops its standards.
If you’re sure that your site has been optimized as well as possible and your page loading times aren’t decreasing, you may need to look for a new host.
Many people are unaware of how web hosting can affect the quickness of their site. But as you can see, the quickness of your web hosting will greatly impact your If you’re looking for a new host or would like to compare options, take a look at some of my web hosting reviews today.