If your business website isn’t optimized for mobile devices, you may be losing customers and visitors every day.
According to Global Stats, in 2013, 51.3% of internet usage worldwide was through a mobile device or a tablet.
In April 2015, Google announced the mobile update for its search algorithms. With this change (widely known as Mobilegeddon) mobile-friendly websites would rank first and higher than desktop-only.
This was a direct result of users spending much more time on their smartphones than their desktop computers. For businesses, this meant that more purchases were made through mobile devices.
So, if your website was created before this update, but was not optimized for mobile devices, you may need a make-over.
Though optimizing an entire website may sound intimidating, it’s actually pretty simple if you follow certain steps.
This article will explain why you should make your website mobile-friendly and how to do that.
Why do I Need a Mobile Update for my Website?
What does mobile-friendly website mean exactly?
Basically, a website that’s created to be user-friendly when viewed on mobile devices like smartphones and tablets.
Besides clean design, your site should be easy to navigate and perform all functions like its desktop version.
That said, businesses and website owners have two options:
- Listen and employ what Google says about the mobile update
- Ignore what Google says and stay on the last page of search results forever
So, the first reason why you need to make your business website mobile-friendly is for good rankings.
If and where you appear in search results is crucial and can drive visitors to or away from your website.
When potential customers search for your business on their smartphone, you need to give them a seamless experience.
Making your website easy to navigate on mobile devices and tablets can make or break a customer’s mind. And most of them will click away if they land on a desktop version of your website.
A positive user experience can lead to more sales and conversions for your business. Giving your website a mobile update is a small investment that’s sure to pay off well.
After all, with so many people on the go today, making the access to your website easy can be the key to your success.
Keep reading to find out how to make your website mobile-friendly.
How Can You Make Your Website Mobile-Friendly
Now that you know why you should implement the mobile update for your business website, it’s time to learn how.
The first thing to do is determine whether you’d like a responsive or adaptive design.
Responsive websites are such from the get-go. They adjust their format to the device they’re viewed on. Most website templates and themes today are inherently responsive, so other than a few tweaks, there’s not much work on your part.
Having an adaptive mobile website means creating a new one specifically for mobile viewing. This option is pricier and more time-consuming but offers the absolute best results to mobile device users.
The simplest and most budget-friendly method to create a mobile update for your website is to buy a responsive theme.
Depending on your Content Management System (CMS), you may need to look around to find the best one for your needs. Themes and templates are usually pre-designed, so you’ll only need to adjust your website content.
Website owners who can code will usually make the update themselves, but if you’re not tech-savvy, you should hire a developer. Though you should set aside a big chunk of your budget, you can be sure that the job will be completed professionally and on time.
It’s important to note that every mobile-friendly website should include a “view desktop version” button. Giving your users the choice to see your website in different settings can only contribute to their positive experience.
But the functional aspect of your website is not all that matters. How your users see images, videos and content are very important as well.
Typically, YouTube videos are already responsive to mobile viewing, but your images must be high-resolution to avoid blur.
Also, pay attention to the font and button size. If they’re too small, readers may click the wrong thing or miss the Call to Action. This is especially true for e-commerce websites that rely on buttons for conversations.
When you’ve taken all the steps to make your website mobile-friendly, it’s time to test it.
To make your job easier, Google has provided a useful tool that analyzes your website and tells you if it’s mobile-friendly.
It’ll also give you useful tips on how to improve the site’s performance.
Once you’ve applied Google’s suggestions, test the site again. Keep checking and fixing until you’re satisfied with the result.
It’s also useful to manually test the website on multiple devices. See how it looks and performs on iPhones, tablets, android phones and Windows phones.
The more you optimize, the better. Usually, you’ll only need a couple of tries to achieve a decent mobile-friendly website. Additionally, make sure to check your website for speed. Users will easily give up if your site takes forever to load.
Additionally, make sure to check your website for speed. Users will easily give up if your site takes forever to load.
Today, websites that have not made the mobile update are likely excluded from Google’s mobile search results.
If this rings a bell, you could be losing potential customers if you don’t optimize your website for mobile device use.
People are using their smartphones and tablets more than their personal computers. They browse, connect on social media channels and even buy from their mobile devices.
With this information in hand, making your site mobile-friendly is an asset you should use to your advantage. Make it easier for your visitors to find your business, offer them easy navigation and turn them into customers.
Finally, keep an eye on Google’s algorithm updates. Obviously, you want to do your SEO right and a positive user experience is a great part of it.
It shows Google that you’ve tried to make your website useful and valuable. For that, you’ll be rewarded by being ranked accordingly.