What to Look for in an SEO Company

Many of my readers are here to learn more about SEO and how to get their sites ranked in Google and maximize their traffic and make money. You can browse through this site and find a lot of useful tips that can help you do just that.

But for a lot of my readers, while they can make small tweaks here and there that help grow traffic, completely dedicating themselves to their site to the extent needed to make it really grow just isn’t possible. For some, it is money constraints. For others, it’s a lack of time. Sometimes it’s a matter of both. That’s when you need to find an SEO Company to outsource this work to.

What to look for in an SEO company is something that I get asked a lot, so I figure this is the appropriate time to lay out my thoughts on this subject. The first thing you want to see is a track record of success. If they don’t have proven results, getting sites to the top of page 1 on Google, then what makes you think they can do anything good for your site?

how to choose an seo company

Ask them for a portfolio of past work and their “success stories” or case studies. Do some homework yourself and see if those sites are still ranking today and if the site’s traffic has grown. If you’re able to, reach out to the owners of the sites that the SEO company has worked with and see what they say as a reference. Have they earned money through using their services? Was it a worthwhile investment?

Another thing you want to look for is their commitment to a project. Do they have the resources to dedicate the time to your site? Or are you just another collection of fees? Are they invested in your success? If they just see you as another client, instead of invested in seeing your site perform, then you are better off with another company.

The last thing I think you should look for, and I think the most important, is an alignment of goals. What are you hoping to do with this outsourced work? Are you just looking for more traffic in general? Or are you looking for specific traffic? Are you trying to boost sales? What ways can their work help you make more conversions? Making sure you are on the same page and working towards common, defined goals is huge when a third-party is doing your SEO work.

Anyway, those are just a few things off the top of my head. Hopefully, you have a little bit clearer picture of what to look for if these are the kinds of services you need to help grow your brand. As always, feel free to comment below with any questions or clarification.

Tim Schmidt


Tim Schmidt is an Internet Entrepreneur living in South Florida. He owns multiple e-commerce businesses, an SEO Agency, and consults companies on Internet Marketing strategy. You can reach him for advice, speaking engagements, guest posts, interviews, and more, on this page.

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