Why is On Page SEO Important?

On page, SEO is a very important ranking factor in Google’s eyes and if done correctly it can really boost your search engine rankings. Each day there is over 3.5 billion search queries being processed and the majority of users click on the top 5 suggestions in the SERPS. A good on-page SEO can help users find your high-quality content much quicker by adding certain keywords in the title but it can also provide a great user experience by boosting your sites speed and making it mobile friendly.


Top On-page SEO Factors


Start Title with Keyword – The title tag on your page is one of the most important on-page SEO factors. Having a keyword in the title can help you boost your search engine ranking but it’s not necessary. The best and easiest way to find out what to do is simply by going to your competitor’s page and see what they did.


Use Responsive Design – In 2015, Google started penalizing websites that were not mobile friendly. If you are unsure if your site is mobile responsive simply go to Google mobile-friendly test. Most WordPress themes out there should already be mobile friendly but if it isn’t, I would suggest choosing a different theme to improve the user’s experience.


Use Internal Links– Internal Linking can really be powerful. The best example of internal linking that I can think of right now is Wikipedia. Internal links allow you to control the anchor text and the location on the page. Just make sure to steer your content in the direction of other posts or pages so you can link to them


Boost Site Speed- Having a fast loading website is also important because it provides a better experience for the user and it became a huge ranking factor in the recent years. You can boost your site speed by compressing images and switching to faster hosting. Make sure your site doesn’t take more than 4 seconds to load. Studies have found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load If you are unsure how quick your website loads simply go to Google’s speed test and you will be provided with two different scores (desktop and mobile score). Below you will also be provided with information on how to fix each error.


Use Social Sharing Buttons– Social signals may not play a big role in ranking your site but It can certainly help get more followers and it increases chances of someone linking to your site. Studies have found that social sharing buttons can increase social sharing by 500%.  Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter, and Google plus may give you indirect rankings boost.



Darek Krol


Darek Krol is an online marketing entrepreneur and a founder of Darek Krol Media. He helps companies promote their website and services on Google. Darek also provides SEO services for businesses of all sizes.

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